Salespeople require input from all possible sources before heading into a potential negotiation. Chief among this input is marketing information. Mailchimp for Zoho CRM gives you access to information from the most prominent source of online marketing - email campaigns - right within your Zoho CRM.
The chances of landing a deal are higher with customers who have responded favorably to email marketing campaigns. MailChimp for Zoho CRM lets salespeople prioritize their targets based on marketing information and helps them focus on the leads most likely to convert.